Real accident or shocker?

When the billboard shown above came out in 2007, people were shocked. It was to promote the movie Captivity.

The posters show a woman that is kidnapped, confined, tortured and then murdered. It is quite horrific to look at, in my opinion. A lot of people thought it was too heavy and were unnecessarily gratuitous and condoning of violence towards women. Within a week all the posters were taken down and a milder version of the poster was released.

I still wonder. Is it really possible that a company that is so big makes such a stupid mistake? Then why was this billboard even made it in the first place? An accident? I don’t think so. I think this was a marketing stunt.

Did it work? Not really. Most people still have never heard of the film Captivity and it didn’t make a lot of money.