Victoria’s Secret is such a well known brand to most women, and even to a lot of men, I am not going to give it a major introduction. Who hasn’t heard of Victoria’s Secret (which from now on I will call VS), its lingerie and swimwear and of course their models?
I decided to devote an article to this brand because I think it’s quite interesting how popular VS is. In my opinion that is due to their ‘invention’ of the VS Angels, top models that represent their brand and walk in their annual ‘Victoria’s Secret Fashion Show’.
But how is it possible that it even attracts the attention of females? Probably because VS aims at the women and not at the men. The models are pretty and their bodies are toned, not too skinny. They have curves and are also selected by their personalities. Women can see them as their examples and as an inspiration.
And then there is the fashion show. This show is really major. Fabulous clothes, great decors and music provided by great (live) artists. This promotional event attracts so many viewers and increases VS’ brand in a fun way. It’s so much fun to watch, it makes me (and plenty of other women) to like the brand and to want to buy their clothes.
VS is smart. They don’t just sell their clothes, they really know how to sell their brand. They created a formula that is one of a kind and it works. Once you see a show, you are sold and you can never go back! Guess who’ll be buying some VS stuff this summer...
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