In the world of (especially young) girls, the so called ‘beautyblogs’ are a growing phenomenon. They appear everywhere and their popularity is increasing fast. On these blogs other women write articles and reviews about everything that has to do with beauty, and then especially make-up.
Sounds perfectly normal, right? Like online magazines for young girls. Not quite. A lot of the major blogs have connections with PR-companies and major beauty brands have discovered them too. They send their products to the bloggers so they can test them, and sometimes even pay them to write about it on their blogs.
Personally, I highly doubt the integrity of these blogs. A lot of girls don’t realize that their role models get paid to write about a product. They think the product is great and immediately buy it, while I don’t think their reviews are trustworthy.
The image above was the first thing I saw when I opened Holland´s biggest beauty blog (beautygloss.nl). What does a camera have to do with beauty? This isn’t even subtle anymore. I think this is very bad because the young girls who read and like these blogs are very easy to influence. I hope that one day the girls that manage these blogs will go back to how their blogs originally started: To inform and entertain their readers, and not to earn money.
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